branding

Top 4 Ways To Create An Authentic Personal Brand

When it comes to personal branding, there's a fine line. Too little, and you get lost in the sauce of countless others trying to grab a piece of the spotlight. Too much, and people may think you’re just bragging.

Here are the top four personal branding tips: 

1. Dedicate yourself to two or three social media networks

Pick two or three platforms to concentrate on and really establish yourself, rather than trying to be on every network possible.  One huge mistake people make is spreading themselves too thin by trying to be everywhere. They try to be on every social media platform and soon burn out because they can’t keep up. It’s a recipe for disaster.

I chose Facebook, Instagram and Twitter because they are suited for the demographic that I want to target as well as my clients.  I also have a Linked In account but that's for professional networking.

Once you have mastered these platforms, then you can consider another platform.

2.  Build solid relationships with people

Blasting self-promotional posts to a complete stranger isn’t going to work.  Remember this rule: It’s not what you know; it’s who you know.  Start building solid connections with influential people within your industry.  Creating meaningful relationships will get you a lot further than having 20,000 fans on Facebook.  Invest your time in connecting with real people, real time.  Be authentic and allow people to get to know your personality and what you're about.  Don’t try to be anyone but yourself.  Take a genuine interest in what they do and show them how you could help them and in return they will want to help you.

3. People want to do business with people, not faceless corporations

It's all about creating an experience.  Personal branding is about showing that a real person is behind a business.  Don't just be a company, be the face of your company. People want to do business with people, not corporations.  It also helps in outwitting Google’s algorithms, because think about it, How many people in your industry have the same name as you?  Aside from the famous comedian Sebastian Maniscalco, I'm pretty much in the clear.

A social media post or blog article from the founder of a company is way more powerful than a post from a company profile, so get out of your comfort zone and don't hide behind your screen.

4. Dedicate yourself to your personal branding strategy

People tend to think that building a brand happens over night.  I assure you that is not the case.  Building a social media presence takes a lot of time, some money and effort.  You really need to put aside a solid amount of time each day to your social media networks.  Connect with your fans, respond to posts, comments and create engaging content.  Connecting with the right people will definitely open doors and support your personal branding efforts. 

To sum it all up, personal branding should always be about being authentic and providing a real life experience. You want to really show your followers your dedication, authenticity and most importantly your PASSION for what you do. He was passionate about connecting with people. He loved every bit of it.