Launching January 2019

bluePRint, an online public relations program for small business owners and entrepreneurs who may not have the budget to hire a publicist or PR agency like ourselves but want to learn how and which tools can help them to promote and market their business! This 6-video online course will show you how to do your own public relations or even prep you for when you do hire one so that you get the best bang for your buck!

bluePRint will include 6 easy to follow online videos accompanied by take away outlines covering:

  • The power of PR: What is public relations and how it can change your business

  • How to write a killer pitch or press release

  • The art of pitching: How to court a reporter or producer to land a spot on TV

  • Storytelling through photography and video

  • Navigating social media and choosing the right channels to help build your online presence

  • Tools you’ll need to create your very own PR hub

Plus, bonus videos to cover subjects such as media training once you land an interview, event PR and promotion, specialty writing and so much more.

When you sign up for the full course, you’ll also receive unlimited online support from our expert team of publicists!

Email natalie@retromedianyc.com for more information & for an exclusive early bird discount!

MEDIA TRAINING

Media training is invaluable to any spokesperson, on any issue, in any setting. That is, as long as it’s done right. Done incorrectly, it can damage the ability of your representative to communicate effectively and could harm your business and image. Learn how to speak in front of a camera and during a print/digital interview with confidence.  We will take you through a customized series of workshops to teach you everything you need to know from how to hit your key message points, facial expressions to body language and what to wear.  We will tailor each class to your level of training.  Workshops can be done in both English and in Spanish.  Our instructors are highly trained and currently work as reporters.  

Contact Natalie Maniscalco at natalie@retromedianyc.com to schedule a workshop.

SOCIAL MEDIA FOR SMALL BUSINESS OWNERS

So you've started a business and want to create a presence online but just don't know where to start?  Let us help you get started by figuring out which networks are the right networks to target YOUR audience and show you how to develop a content plan that will work with your time and budget.  Not everyone has the money to hire a social media specialist, and we understand that, so we created this workshop to help you create your own creative content and effectively manage your pages. 

Contact Natalie Maniscalco at natalie@retromedianyc.com to schedule a workshop.