If you already have a stellar website or still in phase one of building it, consider adding a press page. Whether you’re a service or product-based business, every website needs a strong press section. Read on for some of the “tricks of the trade” that we give our clients to help them make a bigger impact with their press pages.
Why do you need a press page?
A website press page gives you credibility 100%.
The first thing you want a potential client or customer to think when they log onto your website is “Wow, this is impressive!" The second thing is “This business is legit and I want to work with them.” Right?! Before investing in a high ticket item, potential clients do research. You want them to think that you are a reputable and highly sought-after product or service. Whether you have rave press reviews or are often featured on TV or podcasts as an expert source, a press page helps to give you credibility.
What to include on your press page?
Up-to-date press.
Make sure to include press placements that were published within the year, not from 1989. You want to show potential clients that you are a featured product or brand on a consistent basis and that you are updating your website to reflect that.
How should your press page be formatted?
Front and Center.
OK, now that you’re convinced of how important it is to add a press page, here’s the how-to. I highly recommend that you add the logos of the top media outlets you’ve been featured on to your home page in an “as seen in” format. Here’s an example of a website we built with homepage logo placements. If they are legit publications, the logos should be front and center so that they are easily visible as you scroll through the homepage of your website. This will immediately build credibility. You can then link the logos to your main press page so they can then view the full TV segment or article feature. Be sure to include either the photo or logo on your main press page too, linking it to the actual publication.
Without a doubt, in this digital age, having a kick-ass website and press page with your most recent features should be a priority for you as a business owner. It may take an hour or two of your time to do, but it can have huge results!
If you need help building a website, press page, or getting highlighted in the media (public relations), we can help! Email us at natalie@retromedianyc.com