When it comes to events, most can’t rely just on ticket sales to sustain the profitability of an event. You need sponsorship from brands that connect directly with the demographics of your attendees and the theme of your event. While we’re all going through uncertain times and most LIVE events have been put on hold for at least 2020, brands are still looking for unique ways to connect with their audience online.
While you begin to create your sponsorship packages to pitch to brands, keep in mind these 6 key components that will provide an unforgettable brand experience.
Event Production: How unique is your VIRTUAL event? Will your attendees be able to interact with the product brand in some way?
Branding: What online branding opportunities are there? Keep in mind that brands want to see their logo placed on the website, invites, on social media etc.
Marketing: What is your marketing strategy that includes the brand? Do you have a newsletter campaign in place that will include the brands logo or will you send out a dedicated newsletter campaign for the brand?
Advertising: Are you advertising the event on traditional media or other websites?
Public Relations: Will you be doing any press outreach to local or national media and how will the brand be included? Can you use a key brand executive as a spokesperson for your event?
Social Media: Have you developed a robust social media campaign that includes dedicated posts for your sponsored brands? What about including a contest with the brand?
These are all important items you can use to not only create a unique brand experience, but to also leverage the sponsorship dollars for your event. The more you can provide, the more funding you can ask for, but remember, it comes down to how many attendees and eyeballs you will reach with both your marketing and day-of event attendees, as well as the demographics of your attendees. Brands are being more specific than ever on WHO they support, so make sure that you understand who they want to target from gender, age range, ethnicity and beyond!
For more information, please contact Natalie@retromedianyc.com and follow us on Instagram at @retro.media.nyc
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